|| For Freelancers & Entrepreneurs |
Ranking high on search engine results pages is a critical factor to a business' success online. This is why many companies employ professional SEO (search engine optimization) practitioners. SEO experts help transform web pages into search-engine friendly documents using techniques that reduce code/content clutter and target higher page rankings. In addition, companies also employ social media managers to help drive user traffic into their sites. Here are some basic tips on how you can improve your website ranking.
1. Optimize the metadata tag on your html. There is little guarantee that your site will eventually zoom up on search results page rankings just by merely tweaking your metadata. However, metadata allows search engine bots to index your pages better and enables you to control how you want your site to be perceived by your target audience. Being organized and targeted are two big plusses that will eventually drive traffic to your site. Strategically assigning your title, description, and keyword metadata will give a competitive edge to your web pages when it comes to online search.
2. Optimize the use of relevant keywords. In the realm of online search, keywords are the virtual link between your potential customers and your site. Whenever possible, use relevant but unique and unsaturated keywords that target niche customers to help your site rank higher. For optimum effect, integrate the targeted keywords even on your url's and your metatags. Be sure that the keywords you are targeting are seamlessly incorporated into the new content that you are publishing.
3. Integrate a blog on your site. Blogs are the best way to infuse fresh, relevant and compelling content into your site. Remember that search engines have a programmed bias in favor of sites that are regularly refreshed with new content. The more pages being published on your site means getting more attention from search engines.
4. Use social media to drive traffic to your site. Social media sites like Facebook, Twitter, Digg, YouTube, and LinkedIn are great channels that can drive user traffic to your site. Getting to know the nooks and crannies of social media marketing can deliver huge benefits even in the short term.
