|| For Freelancers & Entrepreneurs |
A company profile is a quick look into a company, allowing different groups of people to get a general idea of what a company does or offers, its target market, its unique strengths, its track record, and whether it is a good entity to do business with. However, company profiles should go beyond stating facts about a company. Well-written company profiles deftly convey the predominant values and corporate culture that lends the organization its distinct character. Good company profiles should also demonstrate how effective a company is at meeting its customers' needs.
In addition to existing and potential customers, corporate profiles are also viewed and assessed by investors, service providers, business partners, and job applicants. For this reason, company profiles should be optimized in corporate websites, staff recruitment portals, media kits and other external documents, press releases, brochures, and official online profile pages on social and professional networks such as LinkedIn and Facebook.
A good corporate business profile should contain the basic information about the company. These include the year when the company was established, where it is headquartered, the products and services it offers, its target customers, its unique strengths, and the values it is committed to. If a company has been around for a considerable time, a brief discussion of the awards it gained, its achievements, or the successes it accomplished would help establish a solid case for the company's dependability and suitability for business engagement. Lastly, contact information should be included in the profile in order to facilitate correspondence and feedback from customers as well as potential partners and investors.
